It‘s easy - just look for the FAIRTRADE Mark on a growing range of great tasting foods. The FTC label certifies that rigorous standards have been met that benefit farmers and consumers and been produced and traded in accordance with international Fairtrade standards.
It tackles poverty by opening up markets to marginalised producers. Family farmers are paid fairly for their top-quality products, which means a decent standard of living for them and their families. This can mean working their own land, having access to healthcare, and Fair Trade means children in poor countries can stay in school instead of working on family farms.
The Fairtrade price covers the producers‘ costs, with a premium to invest in their business and the community.
Workers and farmers decide democratically how to invest the Fairtrade premium.
It empowers producer and worker groups in the supply chain and increases their knowledge of international trade.
Fairtrade farmers are encouraged to protect their environment or go organic.
Consumers show they care about producers and not just about prices.
It challenges all companies to move away from unsustainably low commodity prices and unethical sourcing.
Fairtrade sends a loud message to governments that the public wants justice in all trade.
It‘s trustworthy. The FAIRTRADE label guarantees that producers in developing countries are getting a fairer deal.